Seppeltsfield Road is home to much more than the premium wines, world-class dining experiences and picturesque places to stay that it is renowned for.

Whether you’re looking to fill your basket with something unique from the Barossa, a stunning artisan-made piece, delicious local produce or just something a little bit different, there is so much to discover.

Take a moment to imagine……

Along this one road, you can spend the day surrounded by a patchwork quilt of lush vineyards as you shop for treasures, break for lunch at one of the delicious eateries or fine dining restaurants, and then finish your day with a toast at sunset with your favourite local drop!

When you next escape the hustle and bustle of everyday life and head to the Barossa Valley, keep this shopping guide handy to ensure you discover all of the best places to shop along Seppeltsfield Road.

Return home with a unique momento from Seppeltsfield Estate

Return home with a unique momento from Seppeltsfield Estate.

With history spanning seven generations, your Seppeltsfield Road shopping experience would not be complete without visiting where it all started – Seppeltsfield Estate.

Not only is it a fabulous place to admire ancient vineyards, manicured gardens and heritage-listed architecture as you soak up the history dating back to 1850, but the Cellar Door will also tempt you with more than just their premium wine flights.

You can browse their pantry of artisan products – including the now iconic Raspberry Cordial, which has become a generational favourite. The original 1800s recipe that was formulated by Seppeltsfield founder, Joseph Seppelt, remains under lock and key!

Celebrating the art of barrel making at Seppeltsfield has been a tradition upheld since the 1800s. Today you can choose from a range of barrel sizes and shapes to start your own cellaring project at home or to give as a unique gift. Each barrel is handcrafted using traditional techniques by local coopers, with many featuring timbers of rich Seppeltsfield provenance.

Then there is the cellar@home range of Tawny, Tokay, Muscat and Apera, which allows you to craft a fortified wine style to your very own liking. Choose from a diverse option of blend ages – younger enabling you to age to your own preference, or older for immediate drinkability. It makes the perfect pairing for your very own Seppeltsfield oak barrel, so you can showcase your own cellaring talent to friends and family.

Witness artisans in action at JamFactory

During your visit to the iconic Seppeltsfield Winery, make your way to the historic 1850s stables to discover the unique offerings of the JamFactory – an artisan hub of design and crafts.

Delight in the current exhibitions of engaging works by contemporary Australian artists, designers and makers in the gallery. Then peruse and shop for a vast range of handcrafted ceramics, furniture, glassware, jewellery, and other collectables by leading Australian artists and designers.

We bet you won’t want to leave empty-handed!

Unique to JamFactory is the chance to behold professional artisans in action in the onsite studios, working in knife making, jewellery, ceramics, millinery, glass art and leather.

A not-for-profit organisation, all purchases directly support individual artists as well as JamFactory’s unique exhibition and training programs.

Pamper yourself at Vasse Virgin

Inspired to create a safe, chemical-free alternative for their children, Vasse Virgin has become a company with a unique vision, producing all-natural handmade skin and body care to suit all skin types. 

Each of their raw soap bars are lovingly handcrafted using a traditional cold process method, Australian Extra Virgin Olive Oil and only the finest quality natural ingredients, to produce luxurious products that your body will savour.

Since officially opening at Seppeltsfield Estate in March 2018, the newest Vasse Virgin Factory has become a must-see in the region.

During your visit you can witness the process, learn about and experience the therapeutic benefits of the entire natural skincare collection, sample the scrumptious gourmet food range, or join in with one of the hands-on workshops and master classes.

Behold the bespoke beauty of Boutique Louise

While The Louise is best known for its luxurious suites and fine dining experiences at Appellation, we invite you to walk through the reception doors at the end of the shaded runway and turn left, to discover Boutique Louise.

With a regionally-sourced ethos similar to the Appellation menus – Boutique Louise proudly curates the most beautifully designed pieces from immensely talented Barossan and South Australian artisans. 

Premium local designs from Julie Fleming, Brenden Scott-French and Sunshine Barossa nestle in against quirky statues from Elodie Barker, a rainbow of scarves from Edwina Jordan or unique jewellery designs from Resinate, Sarah Makes These and Days of August.

Boutique Louise also offers a collection of bespoke items created especially for Appellation and The Louise.  The ‘commission collection’ includes beautiful ceramics from Jam Factory’s Kerryn Levy, ‘Goodnight Louise’ blend tea from Scullery Made and Marni Wark designed, Barossa Marino wool throws arriving just in time for Autumn.

Taste the entire delicious range at Maggie Beer’s

A favourite with locals and tourists alike, Maggie’s Farm Shop offers you the ultimate one-stop location to fill your picnic basket or stock your pantry!

Open daily, you will want to give yourself plenty of time to browse and most importantly, taste! The Farm Shop is the only place in Australia where you have the chance to see, try and buy just about every product Maggie makes, so you don’t want to rush.

Make sure you also keep your eye out for their exclusive range.

The Farm Shop is home to a small kitchen where they conceive products to follow the seasons. These small-batch creations can’t supply retailers Australia-wide, so they’re only available to those visiting the Farm Shop or shopping online.

It also makes for a great place to stop for coffee and cake, or to wander across the deck for lunch at The Farm Eatery.


Make the most of your day, weekend or mini-break by creating a plan of attack.

Check ahead of time for what the opening hours of each location are, and don’t forget to plan in where you need to enjoy a delicious lunch, a cheeky wine tasting or two and where to celebrate your shopping efforts at dinner!

Enjoy your Seppeltsfield shopping experience!

We hope you love discovering all of the unique offerings of Seppeltsfield Road. It makes for the perfect way to spend a day, or two, or three!

Do not forget to tag us on Instagram with #seppeltsfieldroad. We love seeing what you have enjoyed during your time on Seppeltsfield Road.